MCC-201 RELIABLE EXAM PASS4SURE | CERTIFICATION MCC-201 COST

MCC-201 Reliable Exam Pass4sure | Certification MCC-201 Cost

MCC-201 Reliable Exam Pass4sure | Certification MCC-201 Cost

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q99-Q104):

NEW QUESTION # 99
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

  • A. LookupRows AMPscript function
  • B. Dynamic Content Block
  • C. Lookup AMPscript function
  • D. Enhanced Dynamic Content Block

Answer: A

Explanation:
The LookupRows AMPscript function returns a rowset from a data extension that matches the specified criteria. It can be used to retrieve multiple rows of data from a data extension based on one or more column values. For example, NTO can use the LookupRows function to retrieve all rows from the second data extension that have the same session ID as the subscriber in the sendable data extension, and then loop through the rowset to display the product data for each abandoned cart item in the email. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/lookuprows.htm


NEW QUESTION # 100
A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension.
How could MebileComnect be used to accomplish this?

  • A. Use an outbound message template with embedded AMPscript to capture the response,
  • B. Use a vote/survey message template to capture the response.
  • C. Use an info capture messege template to capture the response.
  • D. Use a text-response message templabe with embedded AMPscript to capture the response,

Answer: D

Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect


NEW QUESTION # 101
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

  • A. A Multi-Step Automation with User-Initiated Send Definitions
  • B. A Multi-Step journey with Data Extension/Automation entry source
  • C. A File Drop Automation with User-Initiated Send Definitions
  • D. User-Initiated Send Definitions with Filtered Data Extensions

Answer: B

Explanation:
The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud


NEW QUESTION # 102
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

  • A. Use the WSProxy via SSJS to deploy the email after capturing form data.
  • B. Use a Triggered Send Data Extension to capture form data and deploy the email.
  • C. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
  • D. Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Answer: B


NEW QUESTION # 103
An existing triggered send needs to be updated with new content
Select the correct sequence

  • A. Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

Answer: A


NEW QUESTION # 104
......

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